Tigerair Singapore’s colours and livery will be consigned to the history publications from the middle of 2017 as its functions are integrated with many other low-cost carrier Scoot under a single brand and functioning licence.
The process of bringing together the procedures of Tigerair Singapore and Scoot under the Scoot brand was likely to be “realised” in the second half of 2017, the airlines’ said in a statement on Friday. The solitary brand covered flight arranging and connections, a common website, contact centre and check-in counters.
The move continues the coming collectively of the two companies – both are already under common management after parent Singapore Airlines (SIA) created a single keeping company Budget Aviation Holdings to own and manage the two airlines in May 2016.
SIA then designed a successful takeover of Tigerair Singapore through purchasing all the shares it failed to already own.
The proceed to 100 per cent possession allowed closer cooperation between the pair, helping help more transfer traffic between the short-haul Tigerair Singapore and long-haul Scoot.
TANTO chief executive and Price range Aviation Holdings chairman Goh Choon Phong said the two low-cost carriers had made “good progress in their integration”.
“The integration has recently led to commercial and operational synergies between Scoot and Tigerair that are providing growth opportunities for both airlines, an example being Scoot’s plan to launch its first European service, to Athens, next year, ” Goh said in a statement.
“Following an overview we have identified that the logical next step is to go after a common operating driving licence and common brand identification to permit a more seamless travel experience for customers. inches
Budget Modern aviation Holdings chief executive Lee Lik Hsin said Tigerair would benefit from the “strength of Scoot’s brand for the next phase of its growth”.
“A single brand touchpoint will also permit a more seamless travel experience for guests across our network and allow us to bring Scootitude to more guests in the area, ” Lee said
At September 30 2016, Tigerair Singapore experienced a fleet of twenty-one Airbus A320 and two A319 narrowbodies flying to 40 destinations in 12 countries.
Meanwhile Scoot experienced six Boeing 787-8 and six 787-9 Dreamliners serving 24 destinations in ten countries, including Gold Shoreline, Melbourne, Perth and Sydney in Australia.